Large photo, by Nils Petter Nilsson; inset, by Scott Olson, both from Getty Images.
Presenting the 2018 Winter Olympics—now with more sodium!
Chicago’s ABC affiliate made a delicious error in its coverage of the Winter Games. Specifically, the station accidentally used a graphic emblazoned with the words “P.F. Chang 2018” in its news coverage of the Olympics. Sadly, this is a bit of a misstatement; this year’s Games are taking place in Pyeongchang, South Korea, not the popular Asian-inspired restaurant chain.
The graphic in question aired during a WLS-CH. 7 segment over the weekend that discussed the political backdrop of the games, per The Chicago Tribune. The paper also received an amusing explanation for the mix-up on Monday: station representative Jayme Nicholas told the Tribune that the graphic had been created for a “satirical piece” produced on Friday, in which sports anchor Mark Giangreco encouraged viewers to invent their own Olympic sports. Unfortunately, the graphic also made its way into weekend anchor Mark Rivera’s news story on Saturday. Thankfully, P.F. Chang’s itself made sure to set the record straight on Twitter:
Nicholas apologized for the mix-up, though it’s about as innocuous and tasty a gaffe as they come—certainly more benign than, say, appearing to make colonialist-friendly comments regarding Korea’s relationship with Japan.
Nicholas’s statement does, however, leave one important question unanswered. We get how P.F. Chang’s made it onto the satirical graphic, but what was the logic behind that strange Olympic ring design? Was it a rights issue that prevented the station from using the Games’ actual logo? Does P.F. Chang’s only recognize four continents? Perhaps we should all mull it through over some noodles and lettuce wraps.